Industry Sharing Feeds, A Step in the Right Direction but Not Enough

Flintstones Chewable Vitamins were among the first multivitamins for kids, and when I was growing up they were all the rage. Today, many adults continue the practice of taking a multivitamin. To get a dietary supplement more tailored to our needs we can choose a formula designed for women or men, for people over 50, or for bone, eye, heart health, etc. This approach gets us part of the way to reaching our goals, but it isn’t tailored to exactly what we need. So, a new breed of vitamin is emerging that is personalized according to body chemistry and lifestyle. Combining data from your health history, nutrient testing, your fitness apps, DNA and more, the objective is to ensure you’re taking a supplement that makes sense for you and helps you reach your goals.

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